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Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune
Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing - MarketWatch
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Altria Makes $12.8 Billion Minority Investment in JUUL to Accelerate Harm Reduction and Drive Growth | Business Wire
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